In this past week’s Blog Talk Radio show, we interviewed David Dutton, author of Internet Empires. David is a big fan of SBI (Site Build It). He explains how he’s used the benefits of the internet business in a box.

No one’s buying in this economy right? Wrong! Here’s a really neat tool that lets you find the items people are watching most on eBay. This is a great way to test whether or not your product could be a hot seller.

What is “Pay-Per-Click” advertising?

“Pay Per Click” is an easy to understand, performance based type of advertising strategy. There are around 300 million searches at major search engines everyday which leads to about 80% of internet traffic. Having your websites listed on these search engines helps you reach as many potential customers as possible. But in order to be seen and clicked most frequently, your website should be viewed at the top of the search list. Most people only reach up to the third page of a search engine so the lower your rank, the lesser the chance your link will be clicked on. By using “Pay-Per Click” advertising, you bid to be placed high in those listings. You select keywords or key phrases about your website, and the highest bidder ranks the best. However, there is no upfront cost. You only pay after a visitor clicks your link. This is why it is called “Pay-Per Click”.

Everyday millions of people around the world click on Pay-Per Click Advertising Listings. This is what made Google a financial powerhouse. With the booming internet industry and the ever growing online business environment, an ad of virtually anybody on the planet can be seen on the internet anywhere in the world.

The “Pay-Per Click” advertising campaign is the premier growth area in online marketing. In 2007, an estimated $741.2 million was spent on “Pay-Per Click” advertising. The usual search engine optimization can take weeks or even months to produce results whereas “Pay-Per Click” advertising can attract customers at an instant. Why? Because an ad campaign can be set up and initiated in a matter of a few minutes. Once your bid is in place, the search engine will begin to show your ads. But remember, you only pay if somebody actually clicks on your ad. This solves the age old problem of  wondering which of your ad dollars are being spent effectively. PPC allows you to measure which of your ads are producing results. This is powerful.

“Pay-Per Click” advertising can easily be managed 24 hours per day and 7 days a week through automation and setting limits on what you want to do. This allows you improve the campaign strategy by effectively responding to the activities of both customers and competitors. Also, specialized software will allow you to target those search phrases and ads that not only bring in loads of traffic but produce sales as well. Google, which runs the largest PPC ad service called Adwords, has a whole host of tools to help you. Find them at http://adwords.google.com

One of the better books about PPC advertising is Adwords Miracle Guide. It’s a bit expensive but the education is priceless. Visit Adwords Miracle Guide.

Starting an internet business isn’t hard, it just takes the right ingredients. Question is, what are the ingredients and how do you put them together? That’s where we come in. We make starting your internet endeavor like baking a cake. (Don’t worry if you can’t cook – there are no eggs or milk or flour involved) What we do give you are the elements of a successful online business put together in the proper order.