August 1, 2010

Finding Public Domain Books

Here’s a short tutorial on how to find Public Domain Books to use in creating your information products.

Free Screencast and Screen Capture Tool

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I like doing screencast for prodcuct demonstration. Sometimes it’s easier for me just to do a quick screencast on how to do something than to try explain it. After all, time is money right? Camtasia is a great tool for doing this, but if you’re strapped for cash, you can use the Jing project tool for recording up to 5 minutes for free. It also allows you to do screen captures for ebooks and powerpoint presentaions like this one in the picture.

Just visit Jing Project site and to download the free software.

Interview with “Most Connected Man” on the Internet

In this past week’s Blog Talk Radio show, we interviewed David Dutton, author of Internet Empires. David is a big fan of SBI (Site Build It). He explains how he’s used the benefits of the internet business in a box.

Hiring Inexpensive Ghostwriters

When creating content for your site, you can chose between spending time or money. If I have more money than time, I prefer to outsource the work of creating articles.

Here is a short video tutorial on how I hire ghostwriters for all my content.

The site is called Need-An-Article.net. It costs me $9.95 month for a membership but it’s well worth it. The articles are cheap and the writing is good!

Our latest Podcast Show on SEO

In this latest podcast show, we discuss tricks of Search Engine Optimization.

How To Find Hot Products on Ebay

No one’s buying in this economy right? Wrong! Here’s a really neat tool that lets you find the items people are watching most on eBay. This is a great way to test whether or not your product could be a hot seller.

Basics on Keyword Searching

Basics of Pay Per Click Advertising

What is “Pay-Per-Click” advertising?

“Pay Per Click” is an easy to understand, performance based type of advertising strategy. There are around 300 million searches at major search engines everyday which leads to about 80% of internet traffic. Having your websites listed on these search engines helps you reach as many potential customers as possible. But in order to be seen and clicked most frequently, your website should be viewed at the top of the search list. Most people only reach up to the third page of a search engine so the lower your rank, the lesser the chance your link will be clicked on. By using “Pay-Per Click” advertising, you bid to be placed high in those listings. You select keywords or key phrases about your website, and the highest bidder ranks the best. However, there is no upfront cost. You only pay after a visitor clicks your link. This is why it is called “Pay-Per Click”.

Everyday millions of people around the world click on Pay-Per Click Advertising Listings. This is what made Google a financial powerhouse. With the booming internet industry and the ever growing online business environment, an ad of virtually anybody on the planet can be seen on the internet anywhere in the world.

The “Pay-Per Click” advertising campaign is the premier growth area in online marketing. In 2007, an estimated $741.2 million was spent on “Pay-Per Click” advertising. The usual search engine optimization can take weeks or even months to produce results whereas “Pay-Per Click” advertising can attract customers at an instant. Why? Because an ad campaign can be set up and initiated in a matter of a few minutes. Once your bid is in place, the search engine will begin to show your ads. But remember, you only pay if somebody actually clicks on your ad. This solves the age old problem of  wondering which of your ad dollars are being spent effectively. PPC allows you to measure which of your ads are producing results. This is powerful.

“Pay-Per Click” advertising can easily be managed 24 hours per day and 7 days a week through automation and setting limits on what you want to do. This allows you improve the campaign strategy by effectively responding to the activities of both customers and competitors. Also, specialized software will allow you to target those search phrases and ads that not only bring in loads of traffic but produce sales as well. Google, which runs the largest PPC ad service called Adwords, has a whole host of tools to help you. Find them at http://adwords.google.com

One of the better books about PPC advertising is Adwords Miracle Guide. It’s a bit expensive but the education is priceless. Visit Adwords Miracle Guide.

Internet Business Basics

What are the basic components of a successful internet business?
It probably isn’t what you are thinking. We all tend to think in terms of “what I can do to make me successful?” Well, we certainly don’t want to ignore that. But it is not the primary question you want to ask yourself. Confused? Don’t be. Here, you will find the true formula for success and it revolves around delivering exceptional value to your customers! In a word, OVERDELIVER.

You will no doubt find that Jonathan and I give you much more than you expect. We have moved the “free line” and give you things that others sell for hundreds of dollars. And when you purchase something from us, you find we give you much more than promised. Adopt this business philosophy. It is the route to true success.

Another thing to watch for: listen to what the pros tell you to do and then see if they are practicing what they preach. Many of the so-called internet gurus will tell you one thing, sometimes at a very fancy price, and do quite another.  There are some basic tactics we will teach that put your business mission into practice. Watch as we use those very same tactics as we build our business. They work. And you can use the same tools tips and tricks to build your online business.

Thanks for giving us the oportunity to be a part of your success!

What Does It Take To Start An Internet Business?

Starting an internet business isn’t hard, it just takes the right ingredients. Question is, what are the ingredients and how do you put them together? That’s where we come in. We make starting your internet endeavor like baking a cake. (Don’t worry if you can’t cook – there are no eggs or milk or flour involved) What we do give you are the elements of a successful online business put together in the proper order.

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